Interview With A Make Up Artist: Elea Blake Cosmetics
There are many people who are unknowingly an active participant in making a bride’s photos and video look amazing.
Obviously, a bride’s choice of a venue is going to determine the backdrop of her photos and her video.
A bride’s choice of dress and florist is going to help shape the colors, style, and feel for the photos and video.
Even a bride’s choice of her band or DJ is going to determine how fun and exciting her reception photos and reception video footage is going to appear.
But probably more important than any of those is the bride’s choice of a makeup artist (Or, as we in the wedding industry commonly refer to them as, an “MUA”).
Frankly, I don’t even film a bride’s face until she is about 90% through with having her makeup applied, an MUA’s job is just that important to my craft.
While all my brides are beautiful with or without makeup, most don’t want an eternal documentation of her without makeup on on her wedding day, so I let the MUA do their magic, and then step in and get some shots of the glowing bride.
An MUA’s work not only can determine the epic-ness of the bride’s photos and video based upon the craft and skill of the artist in covering flaws and extenuating the possitive, but a bride just feel good when she know she looks good and after being told for about half an hour “Oh you look so gorgeous! I love your eyes! Wow look at those cheekbones!” and so on, she’s on cloud 9! When a bride feels good about herself, she has this smile and look in her eyes all day long that can not be ‘faked’. And THAT is the look she wants immortalized in her photos and videos forever. Not the “Okay now, smile for the camera!” smile.
So today we talk to Darin Wright of one of Chattanooga’s most recognized group of MUAs; Elea Blake Studios in downtown Chattanooga. EB has clients not just in the Chattanooga market, but globally! Elea Blake not only provides make up artistry for wedding clients, they also manufacture and design their own products in their Chattanooga studio. They can even custom create colors not just for their in-studio clients, but their online clients also!
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Darin Wright of Elea Blake in Chattanooga
Darin attributes her success not just to the quality of her makeup and services but to seeing the beauty in every client who walks through the door or purchases makeup online. Every Colorista is told on their hiring day to show each client how beautiful they truly are … with or without makeup. It is this mission, to empower women with color belonging, that continues to fuel Darin’s professional drive.
LET’S START WITH AN EASY ONE! TELL US WHAT ELEA BLAKE STUDIOS IS, AND WHAT YOUR ROLE IS?
I am the creator of Elea Blake cosmetics. I started the company 21 years ago with just a small line of mixable and customizable foundations. Now I have created over 5,000 different makeup colors in all mediums. A lot of people think because I am the owner I am not on the floor with the rest of the Coloristas (what we call our makeup artist) but that is my favorite place to be!
WHEN DID YOU KNOW A CAREER IN BEAUTY WAS FOR YOU?
Growing up, I always loved beauty! Back then a career in makeup and beauty was seen as a crazy pipe dream. I actually started selling makeup at 16, going door to door with Avon products. It was at that time when I realized how limited makeup colors were for people. I always felt terrible having to sell people so many different products just to get the right foundation shade. That is where this whole journey started!
HOW DO WEDDING MAKEUP TRIALS WORK? DO YOU OFFER THEM?
Our studio makes trials mandatory for brides. We do this because planning a wedding can be incredibly stressful and the last thing you want to do on the day of is try to communicate a makeup look. Oftentimes what people communicate isn’t always what they end up wanting. For this reason, we insist on a bridal trial. You come into the studio and show us ideas you want, a picture of your dress, or just give us the gist. We match your skin and write down your foundation formula, write down all the products we put on you and make a face chart of your look. You approve the look or have us change it until you are happy. That way the day of the wedding there is no surprises. You know exactly how you will look and can sit back and relax, (or try to haha!)
DO BRIDES HAVE TO COME TO YOUR SALON OR DO SOME OF YOUR MUAS GO ON LOCATION?
All of our MUAs are available to go on location with our special EB studio to-go kit and the notecard with the bridal look information on it.
HOW LONG SHOULD BRIDES ALLOW IN THEIR DAY OF SCHEDULE FOR MAKEUP APPLICATION FOR THEM, AND FOR EACH MEMBER OF THEIR WEDDING PARTY?
It really depends on false lashes. It usually takes us about 30 minutes to replicate the approved look but if lashes are involved we recommend 45 minutes for each person. As for a member of the wedding party, it depends on whether they come in before the wedding, but it usually takes 45 minutes. It is also worth mentioning that we offer touch-up services throughout the wedding day.
DO YOU OFFER ANY OTHER BEAUTY SERVICES BESIDES MAKEUP?
We offer lash extensions, waxing, facials, and Personal Color Analysis. The Personal Color Analysis service has a bridal specific service that can be purchased separately that finds you best bridal white. It can also help you choose the wedding color scheme that will make you look incredible!
DO YOU ALLOW A BRIDE PROVIDE HER OWN MAKEUP?
We find that this has never been an issue as all the brides we have worked with love our long lasting reliable makeup. We would be hesitant to use other products as we know our foundation will last, won’t melt off the face in the heat, won’t get on clothing, and will last all day. The few touch-ups needed would be lips, if eating things that tend to get a bit messy, and maybe some finishing powder if you get a bit dewy.
WHAT IS THE MOST IMPORTANT THING FOR BRIDES TO REMEMBER/KNOW REGARDING THEIR WEDDING DAY MAKEUP?
As we do a bridal trial we relay most of this information way before the day of. I will say that something a lot of people overlook is if we are hired to do the mother of the bride or the bridal party, it is important for the bride to relay to her party if she wants a specific look and perhaps remind her bridal party that they are the support cast to her. Sometimes we have a bridal party member who forgets that the bride is the star and that can be incredibly awkward for everyone involved if she tries to monopolize the makeup artist’s time. (JBV’s note: Yes, yes and YES! We’ve seen this happen more times than we’d like and our timeline’s often suffer as a result. The wedding day is the BRIDE’S DAY!)
WHAT ADVICE WOULD YOU GIVE A BRIDE WHO IS ON THE FENCE ABOUT HIRING A PROFESSIONAL MUA FOR HER WEDDING DAY?
Thank you so much Darin! You rocked it! In my opinion, an MUA can make or break a timeline and as such, they pretty much set the tone and rhythm of your entire wedding day. Obviously, there are factors an MUA can’t really control (Like, as Darin mentioned, that ‘one bridesmaid’ who kind of monopolizes the MUA’s time), but a good MUA can either give your videographer and photographer some extra padding in your timeline (Making the day MORE relaxed) or can take up more time than they promised and cause you to be rushed for the rest of the day to squeeze in all your photos and video.